Brands use QR codes for consumer engagement by placing unique, scannable codes on product packaging that trigger instant rewards — points, UPI cashback, or brand vouchers — the moment a consumer scans them. In India, where 14 million+ kirana stores stock fast-moving goods and UPI processes over 500 million transactions daily, QR codes have become…
As consumer behavior shifts toward digital experiences, brands are constantly looking for innovative ways to engage customers and drive product interaction. One such emerging strategy is the Scan and Earn program. From FMCG to electronics, companies are using QR codes on products to create interactive reward-based experiences. These programs not only boost engagement but also…
The GST new slab system 2025 is the biggest change to India’s indirect tax since its launch in 2017. The GST Council has simplified the tax structure from four slabs (5%, 12%, 18%, 28%) to a two-rate system of 5% and 18%, with a 40% slab for luxury and sin goods. Effective from September 22,…